The Surge in Native Ads, NYT’s Paywall Strategy, The Death of Print, An Alternative Digital Publishing Platform, TFP InDesign and DPS Tips
Welcome to TFP’s weekly roundup of interesting and noteworthy stories from the publishing world. This week, we’re discussing publishers’ native-ad strategies, The New York Times‘ paywall model, continuing rumors of print’s death, and more.
- There’s been a lot of buzz lately around the increasing appearance of “native ads”—a.k.a. sponsored content and advertorials—on the websites of publishers that have traditionally relied on banner advertising. AdAge, Digiday, and eMedia Vitals offer a look at publishers’ and readers’ (disparate) perceptions of such campaigns.
- There’s also been a lot of discussion of paywalls—particularly The New York Times’. The Times, which temporarily suspended its paywall during Hurricane Sandy and the presidential election, finds itself struggling to compensate for declining ad revenues with increasing digital subscriptions.
- It’s a question that just won’t seem to go away: Is print dead? Folio‘s Tony Silber takes another look at an industry in transition and explains why publishers need to “understand our customers, innovate, iterate and reinvent our businesses before someone else does for us.”
- What do you do when you’re a free, digital-only magazine looking for an affordable, easy-to-use publishing platform for the iPad? You develop you own—at least, that’s what TVRL did. What’s more, the travel magazine is giving its PRSS platform to other publishers to use, for no charge.
- Visit the InDesign Tips page on the TFP blog to learn how to quickly change the style of a square frame’s corners using InDesign’s Live Corner Editing feature. And check out TFP’s DPS Tips blog for info about how Adobe DPS’s multi-rendition feature can help you efficiently build folios that accommodate both SD and HD devices.
This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know.
Posted by: Gina Barrett