When Sotheby’s International Realty was planning its strategy for its 2013 marketing program, it turned to Adobe’s Digital Publishing Suite to create an interactive app that can be continually updated, saves money on printing costs, and serves as a unique sales tool in front of clients.
The Adobe DPS app is available to members of Sotheby’s International’s network of 650 offices in 45 countries and territories to market its services to potential clients via iPad. By developing the tool as a privately distributed app, Sotheby’s will be able to continuously update content and push it out to network members, without their having to redownload the app.
The Anthology app enables agents to showcase its real estate listing services through slideshows, interactive images, and embedded videos on the devices, and provides links to online elements of its marketing program as well, including website and social media branding.
Another benefit of the digital tool is the resulting reduction in printing and distribution costs for marketing materials.
One unique aspect of the app is that it is being privately distributed and is available only to Sotheby’s International network members through the company’s intranet, for the purpose of making presentations to clients.
“Our unique collaboration with Adobe ties our entire program together, allowing us to speak to the consumer in a new and interactive way that has traditionally been utilized by the world’s publishing powerhouses to promote their products,” said Wendy Purvey, Sotheby’s International’s Chief Marketing Officer, in a press release.
Learn more about how Adobe DPS was used to develop this unique sales tool on Adobe’s website.
Posted by: Gina Barrett