In 2014,  women business owners are mostly optimistic about both the performance of their companies and the economy overall, according to this week’s infographic pick from the National Association of Women Business Owners and Web.com. The organization, which surveyed 600 women business owners on the current business climate and their marketing strategies, also found that respondents were equally optimistic about women-owned start-up businesses, with 92% seeing more female entrepreneurs launching companies in 2014.

The survey highlighted some challenges for the year as well, including developing a social media presence for their businesses.

Click on the image below to see the full infographic on MarketProfs‘ website.

Women Businesses infographic

Visit Technology for Publishing’s blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!

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Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
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