Of the four major digital ad formats—rich media, video, mobile, and standard banner—which are likely to perform best for your business? That’s the question our Infographic Pick of the Week addresses, highlighting recent research on clickthrough rates (CTR), engagement times and rates, and in-screen impressions.

Not surprisingly, it shows that traditional banner ads lag far behind today’s more dynamic digital formats in terms of CTR, and they come in last in in-screen impressions. But in some categories, such as content related to law, government, and politics, standard banners are still performing well, showing the highest CTR along with high engagement.

For a full view of the infographic, created by Carlos Monteiro and posted by Adweek, click on the image below.

data-adformat-infographic

Visit Technology for Publishing’s blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!

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Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
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