The Uberification model A disruptor in the transportation industry, Uber started out just seven years ago as a simple mobile app for connecting drivers and passengers. Today, the company is estimated to be worth $62.5 billion—more than top carmakers including BMW, Ford, Honda, and others, according to this week’s infographic pick from Unboxing Deals.

With numerous rounds of funding and some strategic acquisitions under its belt, the company is now three times the size of the traditional taxi business, our pick says, noting Uber is one of the most used apps in history. That also makes it a popular case study—across industries—in how to successfully take an innovative idea and novel business strategy to market.

To learn more about Uber, including how it works, its reach, its biggest competitors, and more, check out the full infographic The Uber Story: Facts, Stats, Funding, Valuation & Lots More.


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Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.