A Look at Digital Magazines’ Future, Condé Nast’s Plan to Share Readership Reports, Unexpected Benefits of Revamping Your Workflow, What the New iPad’s Retina Display Means for Publishers, and a New Digital VP for National Journal Group
Welcome to TFP’s weekly roundup of interesting and noteworthy stories from the publishing world. This week we’re discussing the opportunities—and challenges—facing the digital magazine market, Condé Nast’s intention to share readership reports with advertisers, the unexpected benefits of revamping your workflow, and more.
- Investor Place‘s article “Do Digital Magazines Have a Future?” points out some of the biggest challenges faced by publishers who are trying to make it work in the digital age, as well as some of the disparities among them. While some publishers have seen what appears to be great success, like Cosmopolitan hitting the 100,000-paid-subscribers mark, there are still issues of inconsistent pricing and subscription models, long download times, and having to design for multiple devices.
- In a move most digital edition advertisers have been waiting for, Condé Nast announced that it will begin to share readership reports with its tablet advertisers every 10 weeks. Establishing an industry standard for digital readership and interaction metrics, and in turn providing those stats to advertisers, has been a major point of contention in the industry as of late, and this move by Condé Nast could be a step toward meeting that demand.
- TFP’s own Cheryl Asselin discussed five unexpected benefits of revamping your workflow on the TFP blog this week. While some of the benefits of a workflow review—such as becoming more efficient and increasing productivity—are typical, there can be unanticipated benefits that could prove just as valuable.
- What does the new iPad’s retina display mean for magazine apps? The magCulture blog touched on the topic of retina display this week, while Min went a little more in-depth. Both articles highlight the fact that while the improved display certainly offers users a richer visual experience, app developers will be paying for it in the form of file size.
- A staffing change at Atlantic Media illustrates the company’s continued focus on it’s digital-first business model. Jessica Perry, former VP of planning and development at Condé Nast, will be stepping into the newly created digital VP and GM role at Atlantic Media’s National Journal Group.
This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know.
Posted by: tfpadmin