National Geographic’s Everest Coverage, Women’s Health Pinterest Contest, Digital Readership up 24%, App Advertising, App Discovery.
Welcome to TFP’s weekly roundup of interesting and noteworthy stories from the publishing world. This week we’re discussing National Geographic‘s Everest coverage, Women’s Health‘s Pinterest contest, increases in digital readership, and more.
- If you haven’t tuned into National Geographic Magazine’s On Everest story, you’re missing a pivotal moment in publishing evolution. As one of the early pursuers of digital magazines, National Geographic has not been shy about trying new things or pushing the next realm of what they can offer to subscribers, and its Everest coverage is the perfect example of the rich, engaging content that can be the product of this mindset. Find out how separate groups responsible for creating rich content such as video, photography, detailed graphics, and deep story content came together to create this amazing feature.
- Women’s Health launched its first advertiser campaign on Pinterest today. The magazine invites its Pinterest followers to create “Sparkling Summer” Pinterest boards, using images from a major advertiser. This type of advertising/sponsored content is new territory for brands, so the results will definitely be worth watching.
- Good news for digitally focused publishers – Digital edition readership is up 24% in last 6 months, according to a recent report from GfK MRI.
- Digital edition advertising continues to be a learning process for publishers and advertisers alike. With initial projections for tablet adoption currently being exceeded, the faster the industry can adapt to this new advertising medium, the better. So, what should the focus be when it comes to app advertising? It’s all about engagement.
- With nearly 3,000 digital magazine and news apps now appearing on Apple’s Newsstand, discovery is becoming more important than ever. The “editor’s choice” and “app of the week” featured apps, launched by Apple last week, aim to help publishers with great apps stand out.
This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know.
Posted by: tfpadmin