Younger Tablet Owners More Willing to Pay for News, More Content Means More Digital Subscriptions, Future EPUB Features, In-App Advertising Projections, Meredith’s Relaunch of Parents.com With Responsive Design
Welcome to TFP’s weekly roundup of interesting and noteworthy stories from the publishing world. This week we’re discussing younger tablet owners’ willingness to pay for news, the relationship between volume of content and digital subscription sales, expected features for the next version of EPUB, and more.
- A new report from the Reuters Institute for the Study of Journalism found that tablet owners aged 16-34 are more willing to pay for news than other age groups. This could be good news for publishers that are trying to shift to a paywall model, as the sale of tablets increases among that demographic.
- Research conducted by RR Donnelley’s Press+ service indicates that websites that produce more content will gain significantly more digital subscription sales, compared with websites that have a lower frequency of daily posts.
- EPUB 3, the current version of the e-book standard, was released nine months ago. Here’s a look at features that are in the works for future EPUB releases.
- Projections by Juniper Research suggest that in-app advertising will hit $7.1 billion by 2015.
- Echoing the industry buzz around responsive design, Meredith recently relaunched its Parents.com website to be more flexible and customizable. The improved site uses responsive design to ensure that users have a consistent experience on any digital device. Users will also be offered personalized content suggestions, based on their demographics.
This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know.
Posted by: tfpadmin