Nat Geo Transforms Storytelling, Lucky Adds In-App Shopping, The New CMS Mandate, Financial Times Grows Digital Subscribers
Welcome to TFP’s weekly roundup of interesting and noteworthy stories from the publishing world. This week, we’re discussing National Geographic‘s groundbreaking storytelling project, Lucky‘s in-app shopping experiment, digital growth for the Financial Times, and more.
- National Geographic is continuing to strengthen its role as a publishing innovator. Working with photojournalist Aaron Huey and a new digital storytelling platform called Cowbird, the magazine has enabled the Lakota people of the Pine Ridge Indian Reservation to post their own compelling images and stories directly to its Pine Ridge Community Storytelling Project site.
- Lucky magazine has made its digital edition debut with its September issue. The tablet version of Lucky lets readers shop featured items directly from the magazine, using an in-app browser to complete purchases. Lucky does not currently have affiliate programs in place with retailers, but Editor in Chief Brandon Holley notes that that will likely change soon.
- Folio‘s John Parsons questions publishers’ use of traditional content management systems and digital asset management systems in an evolving publishing environment where multichannel publishing is essential.
- The Financial Times announced this week that its digital subscription base grew 31% from last year, with digital subscriptions now exceeding those for the print edition. The publication’s combined digital and print circulation has increased to almost 600,000.
- A recent study from Roger Fidler at the Reynolds Journalism Institute suggests that iPhone users are a promising target market for news publishers.
This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know.
Posted by: tfpadmin