National Journal’s New Approach, iPad Sales Surge, Glamour Redesigns, Pinterest Roundup for August, Magazines as Brands
Welcome to TFP’s weekly roundup of interesting and noteworthy stories from the publishing world. This week, we’re discussing National Journal‘s new approach to convention coverage, iPad sales statistics, Glamour‘s redesign success, and more.
- National Journal is taking a new approach to its coverage of the Democratic and Republican conventions this year. The magazine’s new workflow strategy is allowing it to use smaller teams onsite to increase efficiency.
- New stats from IHS iSuppli, a market research firm that tracks device shipments, show that iPad sales continued to rise in Q2, while Kindle Fire and Nook Tablet sales declined.
- In an attempt to stand out among the homogenous women’s magazine market, Glamour debuted its redesign in March, and it’s already seeing the fruits of its labor—a 5% increase in sales.
- This month’s Pinterest Roundup offers a curated list of all of the relevant news surrounding the increasingly prominent social network, including growth statistics and the new tools attempting to quantify ROI.
- Does your editorial staff ever meet with your marketing team? Should they? AdAge‘s Todd Pruzan explores why magazines make branded content but don’t act more like brands.
This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know.
Posted by: tfpadmin