Millennials and Social Media, Staff Changes at Rodale, E-commerce Success Stories, Creative Cloud Deal
Welcome to TFP’s weekly roundup of interesting and noteworthy stories from the publishing world. This week, we’re discussing millennials and social media, the diminishing impact of a website’s homepage, staff changes at Rodale, and more.
- Looking to connect with the millennial audience? You’d better have something good to offer. New research from MPA and GfK MRI suggests that special contests, promotions, and discounts are most effective in getting millennials to engage with magazines via social media.
- Attitudes about the purpose of a website’s homepage are changing. Some industry execs think it’s time to put more focus on story pages, given that many website visitors are coming in “sideways” from referring sites, bypassing the homepage.
- The past week saw a couple of big staff changes at Rodale. Matt Bean, former VP of product development, will be leaving the company to take on the managing editor role at Time’s SI.com. Meanwhile, Joyce Shirer is leaving her position at Magazines.com to head up Rodale’s e-tail marketing.
- Is it time for publishers to get into the e-commerce game? Rob O’Regan shares three success stories that indicate the answer is yes.
- Deal of the Week: Join by Aug. 31 and get your first year of Adobe Creative Cloud membership for only $29.99/month. Valid for existing CS product owners.
This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know.
Posted by: Gina Barrett