During the annual Advertising Week conference this week, Time Inc.’s Laura Lang was among the CEO panelists who took part in a discussion on the future of media marketing. Lang pointed to mobile as the biggest potential “game-changer” for an industry that will be increasingly driven by consumer data.
See a MediaPost article for more from the panel discussion.
Lang joined Time Inc. as CEO in January, after having served in the same role at advertising agency Digitas.
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Posted by: Gina Barrett