Hearst’s Apple Newsstand Strategy, The Financial Times‘ Shift to “Digital First,” Rolling Stone‘s Move to the iPad, TFP’s January Pinterest Roundup, TFP’s Latest DPS Tips, A New Resource for Building DPS Apps

Welcome to TFP’s weekly roundup of interesting and noteworthy stories from the publishing world. This week, we’re discussing Hearst’s deal with Apple, the Financial Times‘ new emphasis on digital, our latest DPS tips, and more.

  • Hearst is hoping to entice readers to buy iPad editions of its magazines by allowing people who purchase subscriptions or single editions from Apple’s Newsstand to receive their issues before anyone else gets their print or digital copies. The 22 titles available for early download can be found in a new section on iTunes called Read Them Here First.
  • The Financial Times is joining newspapers like the Guardian in implementing a digital-first strategy. “We must rethink how we publish our content, when and in what form, whether conventional news, blogs, video or social media,” said EIC Lionel Barber. He expects the move to save the paper $2.5 million this year.
  • Rolling Stone magazine announced last week that it is finally available as an iPad app. The digital edition will be linked with iTunes so readers can purchase music through the magazine. Annual print subscribers will have to pay another $19.99 to access the iPad version—which, based on comments in iTunes, has angered many of them.
  • Read this month’s TFP Pinterest Roundup for the latest trends and news about the visual bookmarking site, including how to use Pinterest for Business to boost your web presence, ways to use Pinterest for video marketing, and using the site to enhance your e-commerce strategy.
  • If you’re looking to create and publish your own Adobe Digital Publishing Suite app, you’ll want to check out our five tips on the TFP DPS Tips blog. You can also find out more about building DPS apps in our new handbook, DPSPublish™: Publishing Folios With Adobe DPS.
  • Also on the DPS Tips blog this week, we explain how to use Apple’s Application Loader tool to complete a key step in the app development process: uploading your DPS app to Apple for approval for sale in the App Store.

This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know.

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Posted by: Gina Barrett

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