Publishers’ Web Analytics Woes, The Best and Worst Publisher Sites, Maximizing Reader Engagement, The Print Media Shakeout, InDesign Training at PePcon, TFP DPS Tip: Article Metadata, A Shakeup at Variety
Welcome to TFP’s weekly roundup of interesting and noteworthy stories from the publishing world. This week, we’re discussing publishers’ call for better mobile analytics, the best and worst of web design, what the sell-off of print titles means for the market, and more.
- Publishers have long complained that web analytics company comScore provides inaccurate web traffic measurements. But increases in site visits via mobile devices and the figures’ impact on ad rates are fueling further demands for better, more targeted device tracking.
- Digiday recently asked designers to share examples of the best and worst publisher websites. Take a look at their picks for the most well-designed sites and the biggest design flops and see if you agree.
- Glamour‘s Executive Digital Director, Mike Hofman, offers three simple but effective best practices for measuring and maximizing online reader engagement: Understand your audience, develop a plan, and leverage online insights into print pages and vice versa.
- Fortune has suggested that moves by companies like Time Warner and The New York Times Co. to shed print properties amid declines in ads and subscription sales could actually bode well for such publications, as new owners increase their focus on and investment in print.
- Join TFP CEO and DPS panel presenter Margot Knorr Mancini and other InDesign experts for three days of inspiration and education at PePcon: The Print + ePublishing Conference this April in Austin! And take advantage of our offer for $25 off the price of registration.
- Article metadata in an Adobe Digital Publishing Suite app provides descriptive information about an article and determines how the article will appear in the viewer’s navigation. Learn more about this and other DPS features on TFP’s DPS Tips blog.
- Entertainment industry publication Variety announced big changes this week: It’s transitioning from a daily to a weekly, launching a site redesign, and removing its online paywall. In addition, it has named two women to Editor in Chief roles for the first time in its history.
This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know.
Posted by: Gina Barrett