HTML5 vs. EPUB3 vs. Native Apps, 4 Digital Subscription Strategies, 5 Digital Publishing Trends, TFP DPS Tip: Smooth Scrolling Articles, Digital Publishing at Nat Geo, EWIP’s Leadership Conference, Yahoo’s Telecommuting Ban

Welcome to TFP’s weekly roundup of interesting and noteworthy stories from the publishing world. This week, we’re discussing digital publishing platforms and strategies, how National Geographic launched it first interactive iPad app, the consequences of Yahoo’s telecommuting ban, and more.

  • Good e-Reader EIC Michael Kozlowski asked several publishing industry execs, “Will the future of digital publishing be HTML5, EPUB3 or apps?” They weigh the pros and cons of each format and discuss their biggest concerns, including DRM protections and whether multimedia integration is worth the effort.
  • Max Blau recently asked four publishers about their digital subscription strategies and their secrets to success. See what The Economist had to say about its premium pricing model, and what The Atlantic revealed about its efforts to be “platform agnostic.”
  • Speaking of digital strategies, EContent magazine points to five digital publishing trends that will continue to affect the market in the year ahead, including a surge in digital-only publications, the delivery of content in smaller doses, and publishers’ efforts to monetize social media.
  • Some content in an Adobe Digital Publishing Suite app may be more aesthetically pleasing if displayed as a single long, continuous, scrollable page rather than snapping or jumping from one page to the next. Learn more about creating smooth scrolling articles on TFP’s DPS Tips blog.
  • When National Geographic wanted to roll out a digital publishing solution, it turned to TFP for guidance in selecting and implementing the right technology. Download our latest case study to learn how TFP helped the magazine use Adobe DPS to produce its first interactive digital edition for the iPad.
  • Representatives from publishing industry powerhouses gathered at Exceptional Women in Publishing’s Fifth-Annual Women’s Leadership Conference in San Francisco this week. TFP’s Caitlin Wood attended and shares the keynote panelists’ take on the industry’s future.
  • CEO Marissa Mayer’s recent mandate that all Yahoo employees must work on-site as of June 1 has stirred up a lot of debate, including speculation about how the policy will affect working moms. Read more about the telecommuting ban’s potential repercussions on TFP’s Women in Media blog.

This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know.

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Posted by: Gina Barrett

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