Multiplatform Publishing Strategies, Digital Ad Revenue Opportunities, The Viability of Tablet Editions, 3 Pervasive Digital Publishing Trends, Women in Media: Hiring News Roundup, InDesign CC Tip: Save Preset and Delete Preset Icons, TFP’s Infographic Pick of the Week
Welcome to TFP’s weekly roundup of interesting and noteworthy stories from the publishing world. This week, we’re looking at multiplatform publishing strategies, digital ad revenue opportunities, digital publishing trends, and more.
Folio offers a look at how publishers like Rodale are approaching their multiplatform publishing strategies when faced with the challenge of delivering content for a wide range of mobile devices as native apps, PDF replicas, or HTML5-based Web apps.- Do publishers continue to focus on print advertising revenue at the expense of digital ad revenue opportunities? Digiday spoke with The Economist, Esquire, The Atlantic, and Wired and compared the choices they’re making for their iPad editions.
- Following this week’s merger of Omnicom Group and Publicis Groupe, USA Today profiled the evolution of traditional ad agencies in the digital age. Min also offered its take: The merger is bad news for media.
- Guardian contributor David Hepworth argues that producing a tablet edition of a magazine isn’t necessarily a more lucrative alternative to producing a print edition—especially if you don’t make it onto the front page of Apple’s Newsstand.
- Analysts made plenty of predictions at the start of the year, but midway into 2013, three trends stand out: video, native advertising, and mobile. We examine how these trends have affected publishers in Part 3 of our series on the state of tablets, digital magazines, and digital publishing.
- You can forget about the summer doldrums when it comes to media industry hiring and promotions. Visit our Women in Media blog for a roundup of some of the latest news highlighting women’s roles in the evolving media landscape.
- This week’s InDesign CC tip is short but sweet: Learn how to save and delete InDesign CC document presets quickly, on TFP’s InDesign Tips blog.
- Visit the TFP blog for our infographic pick of the week every Wednesday. This week: Find out how to to make a topic as unlikely as kale go viral on Pinterest.
Note: This Week in Publishing will be on hiatus next week but will return on Aug. 16. In the meantime, we hope you’re making the most of your summer!
This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know.
Posted by: Gina Barrett