Adweek has shared an infographic on differences in mobile news consumption habits based on gender, app type, and device. The Reynolds Journalism Institute and Digital Publishing Alliance News Consumption Survey found that half of smartphone and/or tablet users downloaded at least one news app in the first quarter of this year, and that smartphones are preferred over tablets by frequent newspaper-app readers—something publishers might want to keep in mind when creating content for their audiences.
Click the image below to view the full infographic.
Visit Technology for Publishing‘s blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!
Posted by: Margot Knorr Mancini