The Changing Media Environment’s Effect on Journalism, Native Ads’ Effectiveness, OpenEFT: Easier Creation of Tablet Content?, Women in Media: Industry Updates, TFP’s Infographic Pick of the Week, TFP DPS Tip: Updating Published Folios
Welcome to TFP’s weekly roundup of interesting and noteworthy stories from the publishing world. This week, we’re looking at how digital media is affecting old media, the new OpenEFT standard, and more.
- It’s a sign of the times: The Scripps Howard News Service announced that it’s shutting down. The service had been providing syndicated stories to U.S. newspapers for the past 96 years.
- Photographers are also falling victim to the changing media environment. Pew Research points to an ASNE report that found that the number of newsroom jobs held by photographers, artists and videographers were reduced by 43% from 2000 to 2012.
- Yet another sign of the times: A Politico piece on the continuing exodus of high-profile staffers from The New York Times notes that as journalists have increasingly developed their own personal brands, their dependence on the Times‘ history and reputation has decreased.
It’s impossible to avoid stories about native advertising these days, with media stalwarts like Time Inc. and The New York Times embracing the trend. In a recent survey of publishers, 58% said that blog posts are the most effective form of native ads. Eighty percent said that they have not received negative feedback from readers about their use of native ads.- If you haven’t yet heard of OpenEFT, you’ll want to visit the TFP blog for our overview of this new open standard aimed at helping publishers reduce the steep staff and production costs involved in producing digital edition content.
- On TFP’s Women in Media blog, our roundup of news highlighting women’s roles in the evolving media landscape includes updates on magazine awards honoring women in journalism, the launch of a new magazine focused on global women’s issues, hiring announcements, and more.
- Every Wednesday, we post our Infographic Pick of the Week. This week, we’re sharing a terrific guide to creating content for the six top social media platforms, including what types of content and images work best, and the best times to post content on each platform for maximum visibility.
- Check out TFP’s DPS Tips blog for our latest advice on using Adobe’s Digital Publishing Suite. This week, we fill you in on updating a folio after it’s been published.
This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know!
Posted by: Gina Barrett