Trends in Journalism Careers, The NY Times Most Popular Post, Clickbait and Journalism, The Content Backbone: A New Publishing Strategy, Help in Learning InDesign CC, TFP DPS Tip: Using a Sidecar File for Metadata Import, TFP’s January Pinterest Roundup, Our Infographic Pick of the Week
Welcome to TFP’s weekly roundup of interesting and noteworthy stories from the publishing world! This week, we’re looking at journalists’ career paths, what it takes to boost pageviews, content strategy, and more.
- Ezra Klein, who announced that he’s abandoning the Washington Post‘s Wonkblog, is just the latest journalist who’s banking on the strength of his personal brand to create his own media venture. But is it a sustainable business model without the financial support of a corporate parent?
- Meanwhile, Talking New Media points to a related trend: journalists exiting respected print titles in favor of web publishers. E&P also offers some advice for newspapers on retaining top talent.
- The New York Times released a list of its most popular online content of 2013, and it’s worth noting that the top post was an interactive map—not an article—created by an intern. Plus, it managed to earn all those page views in just the last 11 days of the year. (I know I took the dialect quiz over the holidays—didn’t you?)
- On the eMediaVitals blog, Rob O’Regan discusses HubSpot’s new Blog Topic Generator—a tool that uses keywords you supply to generate headlines—and the effect this SEO-focused clickbait approach has on journalism.
- The Content Backbone is a new concept TFP is introducing to help guide the foundational elements that support a solid content strategy. Learn more about the Content Backbone in our first post in a series on how it can help your business take advantage of untapped content opportunities.
- Are you getting ready to migrate from InDesign CS6 or InCopy CS6 to Adobe’s Creative Cloud releases, or a new user who needs help getting started? On the TFP blog, we introduce you to the software’s newest features and explain how TFP’s handbooks can help you learn the ins and outs of InDesign and InCopy.
- In an Adobe Digital Publishing Suite app, article properties contain the important metadata that labels article content—such as Title and Byline—for users as they browse through folios. Visit TFP’s DPS Tips blog to learn how to streamline metadata input by using a single XML file called a sidecar.
- See TFP’s January Pinterest Roundup for interesting and noteworthy news about the visual bookmarking site, including stories on optimization, customer engagement, audience metrics, and more. You can also find TFP on Pinterest, where we’re pinning content relevant to the media industry.
- Our Infographic Pick of the Week rounds up some of the best consumer technologies of the past year, and possibly the year ahead, as well as the runners-up and some downright clunkers. You might find a new favorite among them that can help you to be more productive in 2014.
This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know!
Posted by: Gina Barrett