Content Optimization, The Best and Worst Jobs, How to Measure Publishing Success, Magazine Apps, April Pinterest Roundup, DPS Tip: Avoid Moving Assets, TFP’s Infographic Pick of the Week
Welcome to This Week in Publishing, TFP’s weekly roundup of news and tips for media industry pros! This week we’re sharing stories about choosing the right job, tracking the right metrics, our April Pinterest Roundup, and more.
- Digiday notes that some online publishers are taking a cue from advertisers and using optimization techniques to boost reader engagement and content-sharing.
Job-search portal CareerCast released its annual ranking of the 200 best and worst jobs based on environment, outlook, income, and stress level, and “newspaper reporter” came in second to last—better than last year. Bearing in mind that “parole officer” comes in at 95 and “dishwasher” at 124, do you agree that newspaper reporting belongs at 199, second only to “lumberjack”?- There’s a ton of data out there about readers’ online behavior, but what’s more important—pageviews, engagement, or interaction? asks Gigaom’s Mathew Ingram.
- Is the magazine app dead? Designer Robert Newman led a roundtable discussion with some high-profile developers to discuss making apps better—namely, by moving beyond static replicas of print editions and exploiting the creative options the digital medium offers.
- Each month, TFP brings you a digest of the Pinterest coverage that’s relevant to the publishing and media industries. Check out April’s Pinterest Roundup for stories on promoted pins, Pinterest policy updates, strategy advice, stats, and more.
- Check out TFP’s Infographic Pick of the Week, which highlights seven social media trends that are shaping 2014.
- This week on TFP’s DPS Tips blog, we have some advice on managing assets like images, audio, and video when building your Adobe DPS app.
This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know!
Posted by: Gina Barrett