Last week’s infographic pick offered a reminder of the basic metrics online publishers should be tracking. This week’s selection, from analytics software vendor Yieldex, takes a look at the big-data opportunities for digital publishers that could allow them to grow their bottom lines.
As WebProNews noted, this infographic makes three key points: “Partial or inaccurate data hurts a publisher’s bottom line, selling audience rather than content lets publishers overcome massive online ad inventory overlap, and using optimized forecasting vs. ad server forecasting alone puts millions of ad dollars back on the table.”
Click the image below to view the full infographic.
Visit Technology for Publishing’s blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!
Posted by: Margot Knorr Mancini
