Here’s an infographic with some useful data for all you app developers out there! This one was created by marketing software firm Responsys based on the results of a mobile marketing survey of 1,200 U.S. consumers.

Responsys found that 68% of respondents have enabled push notifications for their apps, and 70% reported that they find them valuable—those are pretty impressive numbers. So if you’re not already using push notifications with your apps, now might be a good time to reassess your strategy.

Click the image below for the full infographic:

Infographic: Give Mobile Engagement a Push

Thanks to SocialTimes for bringing this infographic to our attention!

Visit Technology for Publishing’s blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!

 

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Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
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