Apple’s Troubles, BuzzFeed Video, Facebook’s Ad Platform, the Times‘ Homepage Feed, Creating Efficiency in Digital Content Process, TFP’s Infographic Pick of the Week, DPS Tip: Apple’s App Review Guidelines, Adobe DPS v32 Release: iOS 8, Viewer Changes, Reset Folio, and Push Notifications
Welcome to TFP’s roundup of news and tips for media industry pros! This week, we’re sharing stories about Apple’s recent woes, BuzzFeed’s video success, a new advertising platform from Facebook, the Times‘ homepage feed for breaking news across the web, and more.
- Apple’s in the news yet another week but not for the right reasons. While sales of new iPhones have gone through the roof, Business Insider reported on some mounting troubles for the company, including most recently having to pull its iOS 8 update because it was disabling users’ phones.
- In just two years, BuzzFeed’s video operation has gone from
being a one-man show to a staff of 40 producers making 30 videos a week. What’s behind its success? In a word, data, said Andrew Gauthier, executive producer of BuzzFeed Video, in a Q&A with Digiday. It “influences everything,” he said. - Same goes when it comes to advertising, which is the focus of a new platform Facebook announced in a bid to challenge Google in the online ad space. Called Atlas, it will give marketers metrics on which users have seen and interacted with their ads on Facebook as well as on third-party websites and apps. It will also let ad buyers target Facebook users as they traverse the web, the Wall Street Journal explained.
- Also, The New York Times launched what is being described as a wire feed/Twitter-like stream on its homepage in an effort to better deliver stories that are still developing. The feature, called Watching, will provide 24/7 updates on breaking stories from not only the Times but other sources across the web as well, according to a Nieman Lab report on the newspaper’s latest move toward greater innovation.
- On our blog, TFP’s Margot Knorr Mancini talks about the importance of creating efficiency in digital content process. While the agile approach is vital, she notes, staying tuned to the metrics of producing content is key to success and making digital products work for the long haul.
- Social media is fast becoming all about visual content—and given that our brains process visuals 60,000 times faster than text, that’s no surprise. See our Infographic Pick of the Week for more on what the future holds for visual-based social media.
- Before you can sell an app through the iTunes App Store, you have to get Apple’s stamp of approval. To help you through the process, this week’s DPS Tip lists some of the reasons why your app could get rejected.
- In addition, get all the details on the latest DPS release on TFP’s blog. See Adobe DPS v32 Release: iOS 8, Viewer Changes, Reset Folio, and Push Notifications.
- Final note: The Adobe MAX 2014 conference is right around the corner. Don’t miss TFP’s Margot Knorr Mancini at the event in Los Angeles Oct. 4-8, speaking at a session called Implementation and Integration with Digital Publishing Suite.
This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know!
Posted by: Monica Sambataro
