With all the noise around social media’s potential to drive sales and brand awareness, you’d think it would be at the top of every CMO’s list. But that’s not the case, according to an OutMarket infographic posted on the SocialTimes website. While highlighting social marketing’s strengths, it shows that 50% of C-suite officers aren’t sold on the value of social media, and when it comes to marketing strategy, social campaigns rank only sixth in terms of importance.

To get more on the “good and bad” of social media marketing, click on the image below.

Social Media Marketing infographic

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Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
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