MPA’s Social Media Report, Hachette-Amazon Truce, Facebook at Work, Meredith Deals, “Drawing” in InDesign, TFP’s Infographic Pick of the Week, InDesign CC Tip: Color Theme Tool
Welcome to TFP’s roundup of news and tips for media industry pros! This week, we’re sharing stories about the results of the MPA’s first social media report, the end of Hachette’s dispute with Amazon, Facebook’s plan to take on LinkedIn, Meredith’s Mywedding.com and Allrecipes deals, and more.
- The MPA (Association of Magazine Media) released its first report on the social media activity of member magazines, and at the top of the list was National Geographic (headquarters pictured right). By far it received the most likes and followers across combined networks—some 56 million total, according to a FishBowlNY report. Also in the top five were Time (20 million total likes/followers), Playboy (18 million), The Economist (18 million), and Vogue (16 million).
- The New York Times reported that publisher Hachette reached a deal with Amazon that allows it to set its own ebook prices, ending a much-publicized dispute that left both sides a bit battle fatigued. It said while Amazon was cast as a “bully” and targeted for an antitrust investigation, Hachette faced the question of whether its business is necessary at all, given that authors can now digitally publish on their own.
- Facebook is reportedly developing a new site called Facebook at Work to rival LinkedIn, which is now not only the leading professional networking platform, but also a premier site for business publishing and business content marketing. According to reports from Digiday and Business Insider, the networking and intraoffice communication service is part of an aggressive plan by Facebook to tap the growing B2B market and expand its overall reach.
- Also, Meredith announced two deals: It bought Mywedding.com, one of the top five wedding sites in the U.S., and signed an agreement with Clipper to manufacture kitchen products under the Allrecipes brand. The publisher said the new ventures will help it grow audiences and provide a range of new products and marketing opportunities for clients.
- In her latest post, TFP’s Mary Lester explains how to “draw” natural-looking, editable pencil strokes in InDesign documents using Illustrator Pen, Curvature, and Pencil tools.
- You’ve likely heard the terms paid, owned, and earned media, but what do they mean exactly? Our Infographic Pick of the Week explains the differences between the three types of media and how each can help content providers find digital success.
- Finally, the latest release of Adobe InDesign CC includes a new Color Theme tool that lets you extract colors from selected areas, images, or objects in your InDesign document to generate color themes. To learn more, check out this week’s InDesign CC Tip.
Note: In observance of Thanksgiving, TFP will not be posting This Week in Publishing next week. It will be back Friday, Dec. 5. Have a happy holiday!
This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know!
Posted by: Monica Sambataro
