To help you plan for the new year, we’re highlighting an infographic from Curata that offers a roundup of content marketing projections from industry experts, broken down into six categories: measurement, technology, distribution, personalization, content supply chain, and organizational structure. It provides insights on not only the trends that are likely to gain traction in 2015, but also the users who are most likely to adopt them.
So what’s in store? For starters, content marketers are expected to focus more on measuring the results of their initiatives, using new technologies to demonstrate return. They’re also likely to make greater investments in mobile and personalization in a push to get the right content to the right audiences in the right format, according to the experts. What’s more, content marketers will increasingly turn to best practices established by media companies and break down silos among departments to create more agile digital teams.
For more Content Marketing Predictions, click here for the full infographic—and thanks to Return on Now for the post!
Visit Technology for Publishing’s blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!
Posted by: Margot Knorr Mancini