Atlantic Media’s Defense One, Inside Consumer Reports, Publisher vs. Platform, Allrecipes’ Print Success, Infographic Pick of the Week, Women in Media, DPS Tip: Text Notifications With Article Links, DPS and InDesign Tip Digest, ASME National Magazine Awards 2015 Finalists
Welcome to TFP’s roundup of news and tips for media industry pros! This week, we’re sharing stories about Atlantic Media’s Defense One digital-only trade publication, how Consumer Reports tests products and its plans to remain the most-trusted review source in the digital world, whether publishers can be platforms too, a rate base jump for Meredith’s Allrecipes print magazine, and more.
- In the relatively small but profitable national defense publishing market, Atlantic Media’s Defense One news site is seeing steady growth since its launch in 2013, according to Digiday. Following in the path of Quartz, Atlantic’s digital-only business news site, the publication is increasing its readership in part by focusing on mobile, which now accounts for 30% of its traffic, the article said. And with 600,000 unique visitors per month, it’s gaining the attention of big companies like AT&T, PricewaterhouseCoopers, and Northrop Grumman, all of which have advertised on the site.
- Vox went inside Consumer Reports testing facilities to see firsthand how it puts everything from treadmills and smartphones to bike helmets and toasters through their paces and reported on how the magazine intends to remain the go-to source for unbiased product reviews in the digital world. With native advertising blurring lines and privacy threats increasing, “the consumer movement is poised to be reintroduced and taken up by a new generation,” noted CEO Marta Tellado.
- Can publishers do both tech and content at the same time? That’s the question a Harvard Business Review article explored, arguing that few are likely to succeed at hybrid models in which publishers are able to maintain their high editorial standards while enabling the scale of platforms that distribute user-generated content with little or no oversight. The reason for that is simple, it said: Each has different goals.
- Also of note, Meredith’s Allrecipes print magazine announced its rate base has jumped from 500,000 since its November 2013 launch to 1.1 million, reflecting a 120% increase, according to Folio. The key to its success? Listening to readers’ feedback and making continual adjustments based on that, said Editor in Chief Cheryl Brown.
- On the Technology for Publishing blog, see our Infographic Pick of the Week for highlights of a recent survey that found ad viewability will continue to be a big issue for digital marketers heading into 2015.
- We also posted our latest Women in Media roundup, which covers hiring moves at House Beautiful, National Geographic Digital, Bloomberg Media, NewYorker.com, and more.
- To enhance readers’ experience with your app, Adobe Digital Publishing Suite features several push notification updates, including the ability to send a text notification that, when tapped, launches an app and then opens a specified article. This week’s DPS Tip outlines how it works.
- In case you’ve missed any DPS and InDesign Tips, we also put together a digest of posts from the past quarter so you can easily catch up.
- Finally, the American Society of Magazine Editors (ASME) announced its 2015 list of National Magazine Award finalists. Sixty-six titles were nominated across 24 categories this year, with a number of Technology for Publishing clients among them. Check out our blog for more details, and congratulations to all the finalists!
This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know!
Posted by: Monica Sambataro
