More than ever, data is playing a critical role in content decisions, according to this week’s Infographic Pick of the Week, designed by Web presence management firm Conductor and posted by Direct Marketing News. It highlights the results of a survey that found that a majority of respondents believe it’s very important to research data on customers’ needs before creating content and to position products differently for each audience.

But efforts to target content can fall short if data isn’t managed well, it said. The survey found that 65% of content marketers plan to increase technology investments to better manage data in 2015. Another area of focus is interdepartmental collaboration, with 90% of respondents saying it’s important or very important to digital marketing success.

To see the full infographic, Marketers Agree That Data’s Role Is Blooming, click here.

Visit Technology for Publishing’s blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!

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Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
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