Facebook Content Hosting Talks, New Messenger and Video Functionality, Adobe Publish, Twitter’s Live Video App, Content Governance: Do You Have It? Do You Need It?, March Book Picks: Content Governance, A Shamelessly Gushy Review of the New Fast Company App, Women in Media, TFP’s Infographic Pick of the Week, InDesign CC Tip: Welcome Screen
Welcome to TFP’s roundup of news and tips for media industry pros! This week, we’re sharing stories about publishers’ content hosting talks with Facebook, new functionality for the social media company’s Messenger app and video tools, Adobe’s official announcement of Adobe Publish, Twitter’s answer to popular live video app Meerkat, and more.
- Ahead of Facebook’s F8 developer meeting this week (see TechCrunch’s rundown), industry watchers were focused on a New York Times report that publishers including BuzzFeed, National Geographic, and the Times itself are in talks with the social media company to have it host their content on its platform instead of linking back to their sites. While Facebook has been courting publishers for some time, the news that deals are already in the works and that tests of the model are expected to begin within a few months prompted a range of reactions, including reports on questions such agreements raise, whether direct to social signals the end of the news brand, and the rules of Facebook’s “ubiquity game.”
- In addition, to better compete with the likes of Snapchat, Facebook announced it’s opening up its Messenger app to developers, allowing them to add features beyond text, including audio, video, animation, and other digital content, according to Business Insider. The company is taking on YouTube as well with the addition of functionality that allows users to take videos published on its platform and embed them elsewhere on the web, making content hosted on Facebook more visible.
- Adobe officially announced its Adobe Publish platform, confirming it will be available this summer. Building on the Adobe Digital Publishing Suite, it will allow users to create and distribute mobile apps and content “in simple, cost-effective, and modern ways,” the company said. In a preview of the platform, Fast Company and Adobe recently launched a new mobile app that’s getting rave reviews (see a post by TFP’s Mary Lester) and scoring high engagement metrics. See Adobe’s site for more details.
- Another big story was the debut of Twitter’s Periscope, its answer to live video streaming app Meerkat, which quickly gained a lot of media and investor attention following its launch last month. Mashable detailed how Periscope works, how the two services compare, and how Twitter intends to make its app the game changer.
- On the Technology for Publishing blog: Much to share this week! First, in her latest article, TFP’s Margot Knorr Mancini offers expert advice on content governance, an increasingly important area of focus for publishers trying to get the most from their content investments in today’s fast-changing environment.
- Our March Book Picks provide even more valuable insights on the topic, including what content governance is, why you need it, and how to implement it successfully.
- Also, TFP’s Mary Lester writes a “shamelessly gushy review” (see link to other reviews above) of Fast Company‘s new app, which she says is so simple to use it’s brilliant.
- In this month’s Women in Media roundup, we cover Saudi Princess Reema’s social media campaign to raise breast cancer awareness, Sheryl Sandberg’s boot camp for women board candidates, tributes to journalist and diversity champion Dori Maynard, and more.
- TFP’s Infographic Pick of the Week breaks down the digital share of total ad spending by 10 leading media companies and shows how “pure plays” are gaining ground.
- Finally, this week’s InDesign CC Tip from TFP’s Monica Murphy details the new Welcome screen, a central repository for Adobe’s learning content.
Photo: Business Insider/AFP Josh Edelson
This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know!
Posted by: Monica Sambataro
