At a recent conference, Digiday polled publishers about digital ad fraud and asked experts how big the problem is expected to be in the next 12 months as well as the real costs.
Our Infographic Pick of the Week, brought to you by Distil Networks and Digiday, breaks down those responses, highlighting the increasing number of digital threats publishers face. It covers types of fraudulent activity and efforts to police bot traffic, the number of publishers who have had their content stolen, and the percentage of publishers who said they are losing ad dollars due to fraud, and more.
To view From Bots to Bottom Lines: Publishers on Ad Fraud, click here.
Visit Technology for Publishing’s blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!
Posted by: Margot Knorr Mancini