While the content business has been focused on millennial audiences for some time now, figuring out what motivates the emerging Generation Z demographic is key, as it represents the “future of consumer behavior,” says Jamie Gutfreund, chief marketing officer at Deep Focus, maker of this week’s infographic pick.

And there are some big differences between the two groups, according to its latest Cassandra Report, which surveyed consumers 7 to 17 years old (Gen Z) and those 18 to 34 years old (Gen Y). For example, it found that Gen Y more readily accepts email marketing compared with Gen Z. But the latter group is more willing to view online advertising: 28% of Gen Z respondents said they want marketers to reach them via online ads, compared with only 16% of their millennial counterparts.

To test your Generational IQ, Gen Y vs. Gen Z, click here, and thanks to Adweek for the post!

Visit Technology for Publishing’s blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!

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Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
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