Periscope or Meerkat? There’s been a lot of buzz around live-streaming Twitter app Periscope and rival Meerkat, but who’s really using these apps and for what? This week’s infographic from Adweek, based on a poll by Horizon Media’s WHY Group, takes a look at how the new technology compares with the popularity of other social apps and factors driving use.

Our pick shows that respondents 18 to 34 years old are most likely to try the live-streaming apps (50%), and the thing that increases interest most is they’re free (59%). Most likely use of the apps? To share life events with family and friends.

For the most part, Meerkat beat out Periscope in terms of recognition, but the poll also found that awareness of Periscope and Meerkat in general pales in comparison to that of sharing apps such as Snapchat, Instagram, and Vine.

For more on the live-streaming apps, see the full infographic How Periscope and Meerkat Stack Up Against Established Social Apps.

 

Want to see more infographics? Check out our blog and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly picks along with industry news and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

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Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
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