Write on. According to a HubSpot report, 81% of digital marketers see blogging as a critical business process and at least 46% of Internet users read blogs at least once a day. Those are some big numbers, highlighting how essential blogging is to successful content strategies.

This week’s infographic pick, created by CJG Digital Marketing and posted on Business 2 Community‘s website, details the top benefits of blogging and ways to produce measurable results. As you’ll see, the No. 1 reason to regularly produce blog content is that it generates relevant traffic. The practice also helps you establish yourself as an industry expert and leader, build a stronger social media presence, and better engage with your audience, among other advantages.

See Top 8 Proven Benefits of Business Blogging to get the full infographic.

Want to see more infographics? Check out our blog and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly picks along with industry news and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Tagged with: , ,

Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
0