Living in a visual world. There’s no question that the media landscape is becoming increasingly visual, and given that trend, the way we consume information is changing too. Indeed, as this week’s infographic from WebDAM shows, our verbal intelligence is decreasing at the same time our visual intelligence is increasing, and the social media platforms experiencing the fastest growth these days are the most visual ones.

How should you respond to these changes as a content provider? Our pick lists four basic tips:

  • Increase visual touchpoints by at least 20% each year
  • Consider all facets of your brand across all of those touchpoints
  • Use more images, and make sure they’re polished
  • Include more video

For more on the impact of visual media, see the full infographic Humans Are Changing: How to Adapt Your Brand. And thanks to Adweek for the post!

Want to see more infographics? Check out our blog and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly picks along with industry news and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

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Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
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