All-New Adobe DPS, Homepage Design, Publishers’ CMS Strategies, Lessons From Facebook’s Mobile Growth, TFP’s Margot Knorr Mancini: Adobe Launches Digital Publishing Solution, TFP Infographic: How Adobe Digital Publishing Solution Works, Publishing Strategy: What’s Most Important Now, Color Therapy, InDesign CC Tip: Publish Online, Part 2
Welcome to Technology for Publishing’s roundup of news and tips for media industry pros! This week, we’re sharing stories about the official launch of the all-new Adobe Digital Publishing Solution, research that shows modern homepage design gets significantly more pageviews, what publishers are looking for in their content management systems, how Facebook’s mobile growth offers lessons for media companies, and more.
- The all-new Adobe Digital Publishing Solution launched, offering media companies more flexible publishing options (see details about TFP’s infographic and coverage of the launch below). The big thing is marketing and design teams can now create mobile apps without writing any code, says Nick Bogaty, head of Adobe’s digital publishing business. With a focus on continuous rather than issue-based publishing, users can better engage their audiences with “bite-sized” article updates and content from a variety of sources, Bogaty notes, adding that publishers can also take advantage of services like in-app messaging, push notifications, analytics, and social sharing. According to the announcement, more than 4,000 creatives took part in the beta program, many of whom are making their apps available for preview in the Adobe DPS Gallery. Check it out!
- The media world is becoming increasingly visual, and those sites responding to the trend are getting more unique pageviews than sites with traditional newspaper designs—a whopping 90% more, according to a new report. The Engaging News Project also said participants recalled details of articles on modern-style modular pages at least 50% more often than viewers of classic homepages. What’s more, in three separate studies involving 2,671 participants, researchers found that results were similar across different demographics, including age, education level, political knowledge, and design familiarity. Bottom line: “The way in which you design your homepage can have a big effect,” said Talia Stroud, director of the study and a professor at the University of Texas. See Nieman Lab’s article for more details on the study.
- Though not generally a sexy topic, content management systems are the hub of editorial operations today, and they’re taking on an increasingly important role in effective content strategy and monetization, according to a two-part NetNewsCheck series. The first part looks at ongoing CMS industry consolidation and how providers are enticing budget-strapped publishers with new tools to ease complexity and help them take advantage of audience segmentation opportunities. The report’s second part, however, notes that many media companies seeking more creativity and control over their content are turning to open-source systems like Drupal and WordPress so they can more easily customize tools to fit their needs. The downsides to that approach, though, are lack of back-end support and security worries, the article notes.
- With the release of Facebook’s Q2 earnings report, the press zeroed in on a jump in the social media company’s mobile ad revenue. The Wall Street Journal reported Facebook’s revenue increased 39%, noting that three-quarters of that comes from mobile. For its part, Nieman Lab said the company now earns between one-fifth and one-quarter of all mobile revenue worldwide, mostly from ads in the News Feed. How did Facebook build its “empire”? The article offers the following lessons for media companies: Achieve scale before trying to monetize, build tools that both your readers and advertisers value, and always consider user experience, keeping ads as “organic” as possible.
- On the Technology for Publishing blog: TFP CEO Margot Knorr Mancini attended the Adobe Digital Publishing Solution (DPS) launch event, which brought together industry-leading publishers, creatives, vendors, and others to introduce Adobe’s next-generation product and showcase a number of pre-release apps. Check out her post on the event for all the highlights!
- To help you quickly learn how to use the new DPS publishing tool, we put together an infographic outlining app-building steps, project hierarchy, ways to create and organize articles, and much more. If you want to give it a test run, you can sign up for a free 30-day trial here.
- TFP’s Margot Knorr Mancini argues in her latest monthly article that in today’s media environment, publishing strategies can’t be based on content alone. She says while technology is also key, the “secret sauce” is effective process and workflow.
- In need of some color therapy? In her most recent blog, TFP’s Mary Lester shares some great sources of color inspiration and tools to bring more pizzazz to your designs.
- This week’s InDesign CC Tip is the second part of our look at the new Publish Online feature, highlighting how to view and manage documents uploaded to the Adobe server, copy the URL to share, and post documents directly to Facebook.
Image: Adobe
Check out our blog for highlights of interesting and noteworthy stories from the publishing world every Friday, and sign up for TFP’s This Week in Publishing newsletter. Think we missed something great? Let us know! Leave a comment below or drop us a note.
Posted by: Monica Sambataro
