The clock is ticking. When it comes to Facebook posts, the bulk of activity can most often be measured in minutes, not hours or days, according to this week’s infographic from Fanpage Karma, the maker of a social media analytics and monitoring tool. Its analysis of some 5,000 web pages over six months revealed that within the first 60 minutes, a post generally gets the majority of reactions (more than 50% of likes, comments, and shares).
Meanwhile, time of day determines the overall lifetime of a post in terms of likes, comments, and shares, our pick notes. For example, posts published in the morning get a surge of reactions immediately, but then there’s a sharp fall-off, with further declines throughout the day. Conversely, posts published at midnight get few initial responses but sometimes see a second life between 7 a.m. and 10 a.m., when Facebook “recycles” posts from the previous day in its News Feed.
See Social Times’ Timing Is Everything for Facebook Posts for other interesting finds about optimal times to publish your content.
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Posted by: Margot Knorr Mancini
