Keep calm and write on. The name of the game today is engagement, which means gaining—and holding—the attention of your audience with content that’s useful and well written.

To help you achieve that goal, this week we bring you an infographic that highlights the key points of Ann Handley’s book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Our pick, designed by Tania Schoeman, offers a step-by-step guide to the writing process, production and publishing tips, and practical advice and insights focused on serving the reader and meeting business objectives.

See 12 Steps to Becoming a Better Writer on Ebook Friendly’s site for more on how to produce content that gets noticed!

Want to see more infographics? Check out our blog and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

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Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
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