There’s no question social media is (or absolutely should be!) a key component of every publisher’s content strategy today. Given the fact that a huge chunk of publishers’ online traffic is now driven by social and direct-to-social distribution models are quickly ramping up, the ability to reach—and engage—readers on Facebook, Twitter, LinkedIn, and the like is essential.
This month’s recommended reading list highlights how-to guides that can help you better navigate and leverage the various social channels. They’re packed with tips on creating and targeting your social content, examples of social media successes, and analysis of techniques and trends.
Are you ready to take your social presence to the next level? Pick up one or more of these reads to get started!
Social Media Strategy Book Picks
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by
If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our messages. We are all writers. This guide provides insight into the process and strategy of content creation, production, and publishing, with actionable how-to advice designed to get results across all of your online assets, including websites, blogs, email, marketing offers, and social media.
The Road To Social Media Success by
If you’re trying to understand social media—its major players, its history, its impact, and where it’s going—this book provides an analysis that is readable and easy to understand. Sean Gardner, a Huffington Post columnist and Forbes’ No. 1 Social Media Power Influencer, looks at the opinions, strategies, and trends shaping the social landscape and answers some of the big questions as billions of people connect across social channels.
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by
Attention is the new commodity, and visual storytelling is the new currency. This book explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. It delivers a road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick
In this no-nonsense guide to becoming a social media superstar, former Apple chief evangelist Guy Kawasaki and Canva colleague Peg Fitzpatrick show you how to get the most bang for your time, effort, and money. With more than 100 practical tips, tricks, and insights, they present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social media platforms.
With the widespread use of social media today, the question is, how can you take advantage of the trend to reach your audience? Even if you’ve learned the ropes of how to use the various platforms, you also need to learn the most modern techniques for building connections with your readers. This book provides analysis, case studies, tips, and more to help your organization succeed on social media.
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Posted by: Margot Knorr Mancini
