Yesterday Adobe launched Adobe Experience Manager Mobile, a next-generation offering that combines the functionality of Digital Publishing Solution and Adobe Experience Manager Apps—along with new and enhanced features—to help organizations more effectively create, manage, and measure mobile apps.
As Adobe explained in its announcement, the process of building mobile apps is highly fragmented, with organizations having to stitch together point solutions and tools for various components and stages of development, including design, coding, management, marketing, and more. As a result, it said, apps often fall short.
The aim of Adobe Experience Manager Mobile is to address that challenge, pulling together all the pieces of the app-building process so publishers and other enterprises can not only significantly cut their time to market, but “attract and engage audiences with compelling, actionable content.”
With Adobe Experience Manager Mobile, you can:
- Better leverage content for mobile
- Quickly build and extend apps
- Centrally manage apps
- Better engage with, measure, and optimize your apps
In line with this announcement, Technology for Publishing has updated its handbooks and app, DPSApply, which details how to best use the AEM Mobile/Digital Publishing Solution tools to generate apps that work with Adobe Experience Manager.
See Adobe’s blog for more information, including a video, an FAQ page, and webinar information. Also check out a separate post on how to move from Digital Publishing Solution to Adobe Experience Manager Mobile.
Posted by: Monica Murphy
