Going on the offensive The rise of ad blocking sounded alarms industrywide this past year, especially given that publishers are already scrambling to monetize their content in the digital world. As this week’s infographic pick from Sourcepoint and Adweek shows, a majority of media companies see ad blocking as a “significant threat” and in 2016 will be focused on strategies to circumvent the technology.

According to Sourcepoint data, 54% of publishers see ad block users as a valuable audience segment, and 64% are developing circumvention models to try to reach this audience. Those include content blocking (47%), subscriptions (22%), paywalls (25%), and use of ad block vendors (9%), the report said.

What’s more, a good many media outlets (that haven’t done so already) will take advantage of platform publishing over the next 12 to 18 months, with Facebook Instant Articles leading the pack (46%), followed by Apple News (35%), Google Contributor (29%), and Twitter (38%).

For the full infographic, see Adweek’s post How Publishers Are Navigating the Brave New World of Ad Blockers.

Check out our blog to see more infographics, and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

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Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
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