Shaking it up No question magazine publishing has seen some big shifts over the past decade. As a recent Folio report describes the new landscape, magazines have transformed into multimedia brands, with print now seen as just one asset among an expanding array of digital products. And while there’s been a corresponding drop in print revenue, it remains an important piece of the picture, according to this week’s infographic pick from Statista.
The chart, based on Folio’s report, shows print ads accounted for 46.6% of B2B magazine revenue in 2014 compared with 66.7% in 2004. For B2C publishers, the comparison is 44% in 2014 versus 50.1% in 2004. It also offers a 10-year comparison of percentage of revenue by paid subscriptions, digital ads, digital media, newsstand sales, and more.
For additional insights on how magazines are diversifying their revenue streams, see the post From Magazines to Multi-Media Brands.
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Posted by: Margot Knorr Mancini
