This? Or that? A/B testing, which compares two versions of a web page (A and B) to see which produces the best conversion rate among site visitors, can help publishers take the guesswork out of optimizing their sites. In fact, according to this week’s infographic, media companies that engage in A/B, multivariate, and other related testing see average pageview increases of 29% as well as 14% more reader engagement.

To help guide your A/B testing efforts, our pick lays out a list of the key elements to test, along with the steps involved in successful campaigns and pitfalls to avoid. For example, it cautions against testing too many elements at once, running tests for too long, and not measuring the entire conversion tunnel.

Looking for ways to get better results on your site? Visit Infographic Journal to see the full infographic Step by Step Guide to A/B Testing, brought to you by TruConversion.

Visit our blog to see more infographics, and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Tagged with: ,

Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
0