What’s ahead? Courtesy of Kleverk Designs, this week’s infographic pick looks at what the coming months will bring for mobile app development, including greater integration of Internet of Things (IoT) technology linking devices, vehicles, structures, and more.

Currently, 50 million apps are downloaded every day, but 25% are abandoned each day and 95% within a month, mostly because of poor user experience, our pick notes. That means for media and other organizations retention will remain a big focus, and key to that will be more personalized rich media content to drive more engagement—think high-quality video and audio, among other user-friendly features.

And we’ll also see bigger mobile advertising budgets: This year, marketers are expected to spend $101.3 billion on mobile (smartphones and tablets) worldwide.

For more projections, check out the full infographic How Mobile App Development Will Pan Out in 2016 on Infographic Journal’s website.

Visit our blog to see more infographics, and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

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Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
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