Growing new audiences With technology enabling consumers to access an increasing number of entertainment options more easily and seamlessly than ever before, media and marketing professionals everywhere are paying attention.

This week’s infographic pick shows just how much is at stake, highlighting a LOLA MullenLowe study on how companies are taking advantage of opportunities in today’s so-called global “entertechment” market: “Reframing your business in the context of ‘entertechment’ and the narrative of an entertainment experience, you become more relevant to a wider audience on more occasions and in turn have the power to maximize your efficiency and improve [ROI].”

From a look at mobile’s impact to the number of hours we spend connected to entertainment channels, our pick provides a good starting point for those of you exploring how the marriage of tech and entertainment can contribute to your bottom line.

Check out Adweek’s website for the full infographic: Global ‘Entertechment’.

Visit our blog to see more infographics, and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

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Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
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