What’s the buzz? If you want to learn about a brand or a new product or service, chances are your research will include checking out what others have to say about it on social media. However, the way we share and consume this user-generated content differs across generations, according to this week’s infographic pick from content platform Olapic.
For example, when it comes to user-generated content in ads, millennials gravitate toward images of real people while baby boomers focus more on the product or service, an Olapic survey found. It revealed other differences as well, but a key finding for marketers and brands is that people across generations said they trust content created by other consumers more than any other types of content.
To find out more, check out the full infographic User-Generated Content: Millennials vs. Boomers—and thanks to Adweek for the post!
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Posted by: Margot Knorr Mancini
