In this era of media overload and emerging technologies, we often find these subjects intersecting. As publishers, we need to make tough choices regarding what we report and the technologies we use to create our business presence.
This month’s recommended reading selections are varied. They offer perspectives into the influence media has on our political opinions and how what we read can inspire global change, as well as a look at how technology has and will continue to shape the future of business and the world.
Our latest book picks are informative, interesting, and entertaining—great for summertime reading.
Book Picks: Powerful effects of both fake news and inspiring stories, and the role technology plays in business and our lives
The Smear: How Shady Political Operatives and Fake News Control What You See, What You Think, and How You Vote by Sharyl Attkisson
Learn how an agenda can snowball into a destructive campaign that can ruin not only an idea, but a person. Politics has turned into a series of smear campaigns–learn how a shred of truth can be obscured and how the world of opposition research and their dirty tricks influence Americans’ opinions.
“Attkisson exposes the diabolical tactics of Smear artists, and their outrageous access to the biggest names in political media—operatives who are corrupting the political process, and discouraging widespread citizen involvement in our democracy.”
The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t by Carmine Gallo
The Storyteller’s Secret is an intriguing look into the stories behind many marketing successes and failures and their connection to the digital world and the modern consumer.
“How did an American immigrant without a college education go from Venice Beach T-Shirt vendor to television’s most successful producer? How did a timid pastor’s son surmount a paralyzing fear of public speaking to sell out Yankee stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win itself the chance to host the Olympics? They told brilliant stories.”
Machine, Platform, Crowd: Harnessing Our Digital Future by Andrew McAfee, Erik Brynjolfsson
Machine, Platform, Crowd offers the reader essential information regarding the current state of the digital world, the elements, such as populist ideas, that have the greatest effects on business, and the tools companies need to succeed.
“MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.”
Internet Business Insights: Lessons Learned and Strategies Used by 101 Successful Internet-Based Entrepreneurs (Internet Business Books) by Chris Naish,
30 lessons—from numerous experts—in this one book. Learn to create concrete goals, solve problems, determine your niche in the market, and more. A resource that will guide you to Internet business success.
“It’s often said that success leaves clues. In Internet Business Insights, Chris Naish and Buck Flogging present interviews from 101 renowned entrepreneurial experts from a diverse range of fields. From those who can teach you to make a comfortable living with internet marketing, to a businesswoman who went from $135k of debt, to selling her company to Bill Gates.”
The One Device: The Secret History of the iPhone by Brian Merchant
From the device we used to “make calls on the go” to a globally transformative technology, The One Device reveals how the iPhone has changed our world and made Apple the most valuable company ever.
“The One Device is a roadmap for design and engineering genius, an anthropology of the modern age, and an unprecedented view into one of the most secretive companies in history. This is the untold account, ten years in the making, of the device that changed everything.”
Source: Quotes pulled from Amazon book descriptions
If you’d like to share something you’ve read, drop us a note. Also check out the Technology for Publishing blog, and keep up with the latest industry news coverage by signing up for our This Week in Publishing emails and monthly Publishing Innovations newsletter.
Posted by: Margot Knorr Mancini
