Apple’s Purchase of Texture Magazine Service, Q&A with Joanna Coles, Optimizing for Voice, 2018 Ellies, TFP’s Top 10 InDesign Tips, TFP’s Infographic Pick
Welcome to Technology for Publishing’s roundup of news, stories of interest, and tips for media industry pros! This week, we’re sharing posts highlighting Apple’s acquisition of magazine service Texture, a Q&A with Hearst’s Joanna Coles, optimizing for voice, 2018 Ellie award recipients, and more.
Apple bought digital magazine subscription service Texture, an offering that gives subscribers unlimited access to more than 200 titles, including The New Yorker, Time, and National Geographic. Launched as a collaboration among top publishers including Condé Nast, Hearst, Meredith, News Corp., Rogers Communications, and Time Inc., Texture (originally called Next Issue) lets readers access individual stories or entire issues starting at $9.99 per month. According to Folio, the service was named “one of the most innovative apps” in the App Store, “proving that a one-stop magazine stand was possible—if done correctly.”- “We love print. I’m a huge believer in it,” says Joanna Coles, chief content officer at Hearst. In a Q&A with Digiday, she notes devices have their limits and we’re entering an era of “post-digital euphoria.” In addition to insights on the magazine business, Coles shares her views on everything from the #MeToo movement to how her role on the board of Snap is benefitting Hearst brands: “I think all our goals are aligned, especially in light of what’s happened to Facebook. We want to make sure we are an easily available route to high-quality journalism.”
- Looking to optimize your content for voice search? Keep it short and sweet, says Search Engine Land columnist Dave Davies, who notes, “The winners in the voice space will be those who pay close attention to the various devices that launch and how they are used.” Davies explains the various layers of voice, including who uses voice search, ranking factors, how entities are connected, and more. Bottom line, three major things will lead to success, he says: 1) strong domain, 2) strong content, and 3) content divided into logical and easily digested segments.
- The American Society of Magazine Editors honored 2018 Ellie recipients, with four pubs taking home awards for overall excellence: The New Yorker, T: The New York Times Style Magazine, San Francisco, and Aperture. Taking center stage was coverage of Harvey Weinstein, the opioid epidemic, and coalition airstrikes in Iraq, among other topics. Wins in new categories—social media and digital innovation—went to Self and SB Nation, respectively.
On the Technology for Publishing Blog
- Throughout the year, we share Adobe InDesign tips to help you make the most of the publishing tool. As an early spring bonus, we’ve put together a list of our latest top 10 InDesign Tips. You’ll find all your favorites along with new shortcuts and best practices. Check it out!
- TFP’s Infographic Pick: In digital publishing, visual content is everything. Our new infographic pick provides a timeline of the rise of the visual Internet and outlines a number of things to keep in mind when deciding how to use visuals in your web content.
- ICYMI: Our latest Women in Media installment highlights news about Vanity Fair’s new editor, InStyle’s special projects director, the editor of HarpersBazaar.com, Bloomberg’s first-ever chief product officer, and more. And in her InDesign CC 2018 Tip, Monica Murphy shows you how a default setting in Microsoft Word Import Options makes importing endnotes from Word a breeze.
Image: Folio
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Posted by: Monica Sambataro
