This month’s recommended reading selections come on the heels of Facebook’s algorithm changes favoring posts from family and friends over articles from media outlets—leaving publishers to fill the traffic gap. Consequently, we’re seeing a resurging focus on SEO as publishers look to boost their visibility through improved search rankings.
The following book picks offer a wide range of valuable insights, solutions, and tools to help you sharpen your organization’s SEO strategy and drive your online business. Read on…
Book Picks: SEO marketing, using Google AdWords, SEO for blogging, and more
SEO Marketing: How to Rank #1 When You Are Just an Average Joe
by Alain Magnuson
“SEO marketing was not made to be complicated; you’ll see that optimizing your website to become SEO-friendly doesn’t call for any fancy online guru that you have to pay a monthly fee to.”
Considered the most effective and inexpensive way to market and promote your business, SEO is key in the digital marketing industry. This e-book has simple explanations that allow everyone, no matter experience level, to learn the basics as well as master the fundamentals of SEO. See how to engage your targeted audience and get ahead of your competition.
Google AdWords: The Ultimate Marketing Guide for Beginners to Advertising on Google Search Engine with PPC Using Proven Optimization Secrets
by Mark Robertson
“Learn to use Google AdWords to effectively reach out to customers worldwide.”
Get access to proven steps and strategies that will get your business seen, locally and globally, with the help of Google AdWords. By following the methods outlined in this book, you’ll ensure that anyone searching on Google will see your site.
Sections include AdWord Basis, Billing and Budgets, Writing Successful Text Ads, Bidding Strategies, Choose your Keywords, Create Targeted Ads, Create Ad Groups, and Monitor your Campaigns.
SEO Exposed
by Ron Zayas
“Everything you need to know about SEO in a quick and easy format.”
SEO Exposed: The Secrets to a Better-Performing Website is a reference for both corporate and public-sector marketing managers as well as small business owners. Anyone trying to grow a business can draw Internet traffic to their site by learning how search engines work and how practical changes to their websites will increase the right kind of traffic and make their businesses profitable.
How to Get to the Top of Google: The Plain English Guide to SEO
by Tim Cameron-Kitchen and Exposure Ninja
“Experienced Google ranking expert Tim Kitchen shares the secrets of the industry that many pay tens of thousands for.”
Learn what more than 10,000 business owners, marketing managers, marketing students, and professional marketing agency staff did to increase the ranking of various websites. Discover how to get your website on the first page—and in first position—of Google, increase income and leads, find and target the most profitable keywords in your market, avoid costly mistakes, make your blog profitable, and develop a future-proof SEO strategy. Get access to proven strategies that have helped real businesses increase their rankings, traffic, and profits. Find out how to increase visibility and dominate markets using the content creation, optimization, and promotion techniques included in this book.
SEO CHECKLIST: 10 Steps to Top-3 on Google in 2018
(The New Era Of Internet Marketing)
by Roger Burns
This new workbook will give you the confidence to create your own SEO methodologies and strategies for either personal applications or use with clients. Burns asks the pertinent questions and provides the answers to guide you to great SEO results. Learn basic principles and then follow simple step-by-step instructions for growing your business through improved search rankings.
SEO for Blogging: SEO Tips and Tricks to Make Money Online and Achieve Financial Freedom with a Blog in 2018
by George Pain
“Make money blogging for profit through SEO.”
Blogging is the most popular method of publishing information on the Internet. Learn the fundamentals for adding a blog section to your website, including choosing a topic and the best platform to use. Then learn in greater detail how to blog for SEO, optimize your website for SEO, choose keywords and optimize for each blog posts, and monetize your blog.
SEO Fitness Workbook 2018 Edition: The Seven Steps to Search Engine Optimization Success on Google
by Jason McDonald
“One of the best books on SEO, or search engine optimization, for beginners and experts alike.”
This popular step-by-step guide explains the process required to optimize your website; master the art of getting inbound links, blog mentions, and social authority; and effectively use Google Analytics. Utilize the many learning tools, including videos and worksheets, to master SEO.
Note: Quotes are from Amazon book descriptions.
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Posted by: Monica Murphy
