Data, data everywhere…
Whether you’re a publisher, a marketer, or any other content provider, data is key to successful content strategies today. But, according to this week’s infographic pick, many of us aren’t using data effectively: 88% of respondents to an Accenture survey said they “aren’t using data to its full potential.”
The biggest impediments? One is a catch-22: an unwillingness among consumers to share their personal data, which is essential to creating the personalized experiences they demand. Another is a lack of data analytics skills, a hurdle organizations across industries now face.
Still, as our pick shows, companies are pushing forward with investments in data initiatives that drive greater innovation and competitive advantage. To find out how your data strategy measures up, see the full infographic The Importance of Using Data Effectively and Creatively on Adweek’s site.
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Posted by: Margot Knorr Mancini
