Condé Nast & Time’s Video Strategies, Native Ads’ Impact, MacBook Air Updates, FCC and Net Neutrality, Changes at National Geographic, Women in Media: Hiring News, DPS Tips: Adding Sections to Your Folio, TFP’s Infographic Pick of the Week
Welcome to This Week in Publishing, TFP’s weekly roundup of news and tips for media industry pros! This week we’re sharing stories about Condé Nast’s video strategy, native ads, a reorg at National Geographic, and more.
Condé Nast Entertainment is launching a digital video website this summer that will serve as a “curated home for premium video entertainment.” It already has video channels for magazines such as Glamour and GQ on platforms like Yahoo and YouTube, but The Scene will host such videos and select partner content in a single, branded location.- Time Inc. announced that it is also creating a video portal for its magazine brands, called The Daily Cut.
- Two-thirds of readers polled by marketing firm HubShout said that they have read native ad content, but almost as many said that they didn’t remember the advertiser or what they had read.
- Apple has reduced the cost of its 11- and 13-inch MacBook Air models by $100, putting the starting price at $899. The processors are also now a bit faster at 1.4 GHz, up from 1.3 GHz.
- Following a speech this week by FCC Chairman Tom Wheeler, the debate continues over proposed FCC rules on net neutrality that would enable ISPs to charge online publishers higher rates to deliver content to consumers via “fast lanes.”
- National Geographic Society President and CEO Gary Knell announced a reorganization and a new management structure aimed at realigning the nonprofit media organization for an aggressive new approach to creating content.
- Our latest post on TFP’s Women in Media blog has hiring news from Self, Consumer Reports, Ebony, Cosmo, and All You, plus more on what’s going on in the consumer magazine space.
- Learn more about adding sections to your Adobe Digital Publishing Suite folios in this week’s DPS Tip.
- Our Infographic Pick of the Week takes a fun look at taxonomy design, with a mind map that includes almost every beer in the world.
This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know!
Posted by: Gina Barrett